A new episode of the Love Zero Waste podcast is online! In our opinion, one of our best ever! This time we’re digging into a topic which is rarely discussed within the zero waste community… Moreover, the episode is absolitely jam packed with interesting insights.

Enjoy your listen! And do share the episode with all your friends that might be interested in the topic! Sharing is caring.

Claims, labels, logos and symbols… Check your pantry, in the grocery store, the stuff you buy online. You might go as far as saying that all across the board, products are covered with symbols claiming eco-friendliness, solar power usage, recyclability, plastic content reduced, bioplastics, circularity, protecting soil and saving water, no by-catch, compostable, biodegradable… something with green arrows… But what do they all mean, and despite the intentions, how do they end up contributing to the waste pile, rather than reducing it? 

As consumers we're navigating narrow paths, trying to make mindful purchases. Surrounded by all these claims, labels, logos and symbols it’s easy to get confused or even angry. We’re all just trying to do the right thing. Right!?

Guests are Naomi Scott-Mearns, Consumers International and Seema Shandil, Consumer Council of Fiji.

In this episode, you’ll learn how consumer confusion adds to the waste pile, where the responsibility to clear out this mess lies, what some of the great resources are for companies that genuinely want to help their customers, what we can learn from the development of nutrition labelling, and how the island nation Fiji deals with waste collection and the consequences of trash in the ocean.

Spoiler-alert! This time, we will leave you in despair…

Tune in to “Consumer confusion adding to the waste pile” on Spotify, SoundCloud, Apple podcast - or wherever else you listen to podcasts.

Sources 

The definition of eco-labels (Wikipedia)
Ecolabel Index
Consumer Council Fiji
Consumers International
Report “Can I recycle this” (Consumers International)
Launch webinar of “Can I Recycle This?” (Consumers International)
Guidelines for Providing Product Sustainability Information (UN Environment and ITC)
The One Planet Network
Eco-labelling (UNEP)

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Credits

Hosts and creators: Malin Leth and Evelina Lundqvist
Jingle: Michael Steinkellner of Merlinn Sound
Initiators of the Love Zero Waste community: Evelina Lundqvist and Alexandra Poetz

Love Zero Waste is a collaboration between Circulous and The Good Tribe.